Allesandra is a real estate specialist and Project Sales and Marketing Manager with expertise in off-the-plan residential developments.
Combining commercial insight with creative thinking, she develops tailored sales and marketing strategies based on each project’s positioning, target market and objectives. Her client-focused and results-driven approach aims to maximise buyer engagement, manage marketing expenditure and support efficient selling timeframes.
Allesandra works closely with developers and key stakeholders throughout the project lifecycle, from assessing development opportunities and shaping market positioning through to campaign delivery and sales execution. Her experience across strategy, sales, marketing, negotiation, team management and residential market analysis helps her and the team develop practical strategies that connect projects with the right buyers.
