How Digital Marketing is Bringing People and Property Closer than Ever Before

Ashley Boland | 6 months ago
How Digital Marketing is Bringing People and Property Closer than Ever Before

Advertising real estate in today’s day and age has never been so elaborate. In order to appeal to sellers and buyers alike, Real Estate companies need to capitalise on all pieces of the marketing pie, in order to stand out from the crowd.

Gone are the days were companies only use traditional marketing methods (sign boards, mail drops, news paper listings, etc.) and hope it provokes enough interest to motivate a reader to buy a house!

Although those ‘old school’ techniques are fundamental, they don’t gain enough traction to keep Real Estate companies ahead of the game. Luckily, thanks to modern technology, advertising is no longer a mystical game filled with guesswork and good luck.

We are now entering the age of digital consumption, with over 3.5 Billion Google searches per day, 15 Million monthly Australian users on Facebook and YouTube, and 9 Million on Instagram, it’s a no brainer that we target our sales campaigns on these large platforms.

Through the utilisation of digital marketing, we are now able to reach our desired target base more specifically than ever before. So much so, that every cent spent on digital advertising is accounted for and justified. Marketers are able to measure every step along the digital advertising process to truly determine what makes the market click.

Due to the demand for this digital presence, MMJ Real Estate has specific roles within the organisation dedicated to the implementation of these crucial marketing requirements.

By utilising the latest trends, our marketing team is able to measure every interaction of our target market makes when browsing on their favourite social network. Measuring and following these trends allows us to deliver our products to the right people more effectively than ever before.

To find out more about our digital marketing strategies, don’t hesitate to get in contact with our local agents.